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Introduction to Digital Marketing

Introduction to Digital Marketing

Instructors will be able to create unlimited video courses, live classes, text courses, projects, quizzes, files, etc and students will be able to use the educational material and increase their skill level.
(1)
1 Students
18 Lectures
Kate Williams
Kate Williams

Instructor

What Will You Learn?

Virtual team building
Remote communication tools
Performance tracking
Conflict resolution
Time zone management
Productivity measurement
Cultural awareness
Security protocols
Engagement strategies
Hybrid work models

About This Course

If you manage a virtual team today, then you'll probably continue to do so for the rest of your career. 

If you don't, then you probably will soon.

Learning how to manage people you don't see face-to-face is an important skill that you need regardless of what industry you're in. The coronavirus pandemic (COVID-19) has also accelerated the need for managing people who work from home, as telecommuting became the norm.

With "How to Manage & Influence Your Virtual Team" you will learn the psychological secrets of persuasion and communication that influence your virtual team members to do what you need them to do. 

The course will also help you increase the level of trust and accountability among your team members while reducing the time you spend on frustrating meetings, useless technology tools, and back-and-forth emails. 

At the end of each lecture in the course, you'll get specific, actionable steps that you can implement immediately. 

In addition, you'll also get downloadable sample scripts and templates that you can simply copy & paste and use with your own virtual team. 


The course contains the following sections: 

  • The Psychology of Communication in Virtual Teams: Psychological strategies to effectively communicate with your team and reduce ambiguity and miscommunication
  • Principles of Behavior Change: Four strategic principles that will change your team's behavior to get things done
  • Tactics of Influence & Persuasion: Step-by-step tactics that influence your team members to do what you need them to do
  • Managing Virtual Meetings Effectively: How to have fewer meetings while increasing their effectiveness at the same time
  • Choosing and Evaluating the Right Technology: A simple framework to choose and evaluate the right technology tools to use with your virtual teams
  • Building Trust in Virtual Environments: A methodical blueprint to increase the level of trust among your virtual team
  • Killer Email and Phone Techniques: Powerful email and phone techniques that you can use to influence your virtual team members


What is different about this course? 

There are many courses on managing virtual teams. Here are three reasons why this one is different 


Reason #1: Tactics, not just strategies 

Most courses about virtual teams focus on high-level strategies and theories. 

Very few actually give you the tactics that you need to implement those strategies. 

In this course, I'll show you how to apply the management tactics to your own situation. You'll get step-by-step techniques and scripts that will save you a lot of time in managing your virtual team. 

In other words, you will get answers to both those questions: 

  -What do I need to do? 

  -How do I do it? 

Moreover, every video also has a “Summary of Actions" slide at the end that summarizes the course lecture for you, and tells you exactly what you need to do as a next step. Basically, you'll learn everything about virtual team management in simple steps.


Reason #2: Proven Science-based Research 

For the course, I did a ton of science-based research about powerful psychological and productivity studies in the areas of influence and management. 

Some of the research references include studies from the Harvard Business School, Kelley School of  Business, and McKinsey Global Institute. 

I also reference studies from international bestselling books such as “Influence: The Science of Persuasion," “Made to Stick," and “The Tipping Point," among others. 

I've tested the findings from those references myself and selected what works and what doesn't in virtual teams. 

So you will get the absolute best of the best concepts that work for you and your team. 


Reason #3: Practical insights that work (not just theory) 

I've been managing virtual teams for over 15 years, both as an entrepreneur and as a program manager. 

In fact, I still work as a remote leader, and my full-time job is to manage virtual teams across the world to deliver highly complex projects (note: I work for Cisco Systems, but all views are my own and not those of Cisco). 

Unlike most courses that are taught by professors who have studied this space from a purely theoretical view, you'll be getting a unique perspective on how to manage people remotely from someone who does this for a living. 


In short, the course will help you: 

Communicate more effectively and build trust with your team

Stop worrying about being caught up in pointless day-to-day details

Save valuable time spent on useless meetings and back & forth emails

Choose the right technology tools and techniques for effective team collaboration

Influence  your team to be accountable for getting tasks accomplished


NOTE for Project Management Professional (PMP) certification holders 

This course qualifies for 3 Professional Development Units (PDUs) under the Project Management Institute's (PMI's) "Education" requirement. After you're done with the course, you will get a "Certificate of Completion" from Udemy, which you can use as evidence for PMI. All 3 hours can be claimed under the "Leadership" category.


Requirements

Openness to new methods
Collaboration tools access
Webcam for video calls
Internet connection
Experience managing people
Requirements

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FAQ

Check the frequently asked questions about this course.

What is the course level?
This is a course for beginners so you will get familiar with the topic from scratch.
How can I download exercise files?
All of the exercise files could be downloaded from the content tab on the course page.
Can I have a private meeting with the instructor?
Yes, you can reserve a 1 to 1 meeting with the instructor using the instructor profile.

Prerequisites

We recommend completing the prerequisites for more effective learning.

Kate Williams
Kate Williams
(3)
5 Courses
4 Students
"Short courses for busy managers" Hi there, my name is Kate Williams and I've been managing projects and virtual teams for the past 10+ years. I'm currently a Director at Cisco Systems,* where I lead Project and Program Management teams on delivering complex projects for Cisco's customers. Previously, I was a manager at Ernst & Young, where I analyzed failing projects at Fortune 500 companies, and recommended solutions to fix them. I was also a research assistant at Harvard University, where I studied issues related to virtual teams. I'm an Amazon bestselling author of 4 books about team management (including "Influencing Virtual Teams," "Don't Reply All," "Project Kickoff," and "Effective ...

Recent Reviews

See what students are saying about the course.

More Reviews
Camelia Schofield
Camelia Schofield 13 Jul 2021
Good Course, It has good tips and information, it is important to apply these on your day-to-day to make sure that you get the best of it. Liked the ...
Curriculum Overview

This course includes 1 modules, 18 lessons, and 0 hours of materials.

Introduction to Digital Marketing
18 Parts
Lesson-1: Introduction to Digital Marketing | (FREE Digital Marketing Course)
Free
Volume -
Lesson-2: Digital Marketing Modules
Free
Volume -
Lesson-3: How to start a blog (Domain, Hosting , Wordpress Theme)
Free
Volume -
Lesson-4: Set up your blog like a professional blogger
Free
Volume -
Lesson-5: What is SEO in 2020? - On page SEO and how to write an article like a pro
Free
Volume -
Lesson-6: Off-page SEO – What are Backlinks? (My working strategies revealed)
Free
Volume -
Lesson-7: Affiliate Marketing (How i make $3-10k/month)
Free
Volume -
Lesson-8: How to start Social media marketing – (5 working tips for beginners)
Free
Volume -
Lesson-9: Instagram marketing step-by-step : Get 10,000 followers in 30 days
Free
Volume -
Lesson-10: Youtube Marketing explained in 13 minutes (Backed by data)
Free
Volume -
Lesson-11: Facebook Ads in 2020 : From Facebook Ads Beginner to EXPERT
Free
Volume -
Lesson-12: Google Adwords Fundamentals : How to create your first campaign
Free
Volume -
Lesson-13: Content Marketing: Hidden tactics and strategies
Free
Volume -
Lesson-14: Email Marketing for beginners ($0 to $10,000/month) – With Case studies
Free
Volume -
Lesson-15: Landing page: How to Make a Beautiful landing page
Free
Volume -
Lesson-16: ORM – What is online reputation management
Free
Volume -
Lesson-17: Freelancing: How to make money as a freelancer (Tips and tricks)
Free
Volume -
Lesson-18: How to get Digital Marketing job
Free
Volume -
Certificates
1 Parts
Course Certificate
Course Certificate
If you pass all the lessons in this course, you will receive this certificate.
Type Course Certificate
Sara Sullivan
Sara Sullivan
Student
9 Jul 2021
Is it possible to participate in this course without participating in the prerequisite course?
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3.75
1 Reviews
Content Quality (4)
Instructor Skills (4)
Value for Money (4)
Support Quality (3)
Camelia Schofield
Camelia Schofield
13 Jul 2021 23:30
Good Course, It has good tips and information, it is important to apply these on your day-to-day to make sure that you get the best of it. Liked the summary slides.
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Introduction to Digital Marketing
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This Course Includes

Downloadable Content
Official Certificate

Course Specifications

Sections
1
Lessons
18
Capacity
Unlimited
Duration
1:30 Hours
Students
1
Created Date
30 Jun 2021
Updated Date
4 Dec 2025
Kate Williams
Kate Williams

Computer Engineer at Oracle

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Introduction to Digital Marketing
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Introduction to Digital Marketing